A fascinating area and one of growing importance to many businesses, geocoding is the conversion of addresses or postcodes into map coordinates. Once you have done this you can use the information so gained in many ways, e.g. to visualise the locations and concentration of your customers. For businesses with multiple branches an online store locator is a very useful facility which customers appreciate.
Online Store Locator – Case Study
Store Locator Page
The Ecofan is a modern miracle of technology that uses the heat from a woodburning stove to generate electricity to turn the blades of a fan to distribute hot air more evenly throughout the room. Calfire, the UK distributors of the Ecofan needed an easy way of letting potential customers find their nearest stockists.
After having checked with the companies that come up in a search for Store Locator and/or Geocoding, it was felt that their offerings whilst being technically proficient did not offer good value in this particular case.
An alternative, using Google Maps was developed. See it in action here…